When you look at your company culture, the look and feel of your business, what does it say about the company? Is it good? Does the general mix of policies, people and processes make your company seem like a winner, or are there big ways that you can improve the company culture to enhance your brand?
If your company culture seems to leave something to be desired, think about these core parts of creating a vibrant, attractive business that’s the talk of the town.
Engaging, Empowering and Rewarding Employees
In any company, the front-line employees who do the hard work every day, who face the customers and deliver products and services, are the lifeblood of the business. Everyone on every level of staff has to be engaged, empowered and rewarded. That starts with making the company an interesting place to work, and keeping people involved in communicating with others. It means allowing people to do their jobs well, and giving them the freedom to use their own creativity to contribute to the business. And it means rewarding performance and success.
Another way to say this involves what companies have to be behind. They have to leave behind rote-production, hierarchical ideas about how business should work. They need to scrap the top-down structure and start again. Otherwise, companies that have created a more modern and participatory workplace are going to eat their lunch.
Family Support
The issue of supporting families goes right to the core of how today’s business world interacts with the public and the general social environment. Government is starting to get involved in promoting family support, because people realize just how lacking is in the public sector. Too many companies are simply making no concessions to the fact that their workers are parents and breadwinners. Businesses have gotten away with this for a long time, but that’s changed.
One of the best ways to immediately improve your culture is to embrace family support. Whether that means flex time, more family leave, breast-feeding facilities or anything else, listen to what your employees need, and provide it freely. This is one of the easiest ways to make a mediocre business into a superstar.
Keep Things Challenging and Keep Things Happening
People want challenge. What they don’t want is brute force, commands shouted to do something faster or work harder. They want to be engaged in improving core operations. And they want to know that things are happening at the company.
If you have to create a newsletter, that’s one way to go. Let people know that the company is heading up and toward growth and expansion, and give them a front-row seat in that process. This will give your brand a lot better engagement and word-of-mouth.
Make it Fair and Non-Toxic
Another way that smart companies are innovating with their company cultures is to promote fairness across the board. It’s the idea that people lead with service — that everyone’s voice is heard and that people who abuse positions of power will be punished. Where the average business might allow a bad apple to wreak havoc within an office, superior company cultures are built to get toxic people out, and replace them with people who will work fairly.
About Full Steam Staffing
Full Steam Staffing is a full-service staffing agency focused on providing clerical and light industrial staffing solutions to manufacturers, distribution centers and other organizations that need qualified, reliable workers. If you are currently looking to hire and grow your workforce, contact our team of skilled recruiters today!